Avoid Mistakes New Beauticians Make
24 September, 2015 | In: Beauty
So, you've qualified as a beauty therapist, and you're ready to be let loose on the industry and make a successful career for yourself. Not so fast. Although you're feeling excited and ambitious, it's easy to let adrenaline overshadow reason when it comes to making important decisions.
Interviews, creating business cards and seeking out new clients can quickly become a full-time job as you decide on the best path to take. Before you know it, the classroom feels a long way away and your lessons are distant memories. So put down the waxing strip and hang up the phone, because we're here to give you a five-minute refresher course.
DO: Keep Your Client’s Health In Mind At All Times
It's a time for your client to relax and leave their cares behind, but beauty treatments can also hide a minefield of potential health problems. As a beauty therapist your job is to not only provide high quality treatments, but to protect the client whilst they're in your care. Using record cards not only lets you refer back to past therapies they've had, but also reminds you of any medical conditions that could be affected by different treatments. It should be referred to every time they have a different therapy.
DO: Remember To Do A Medical Consultation
Although a medical questionnaire covers most points, there may be some ailments a client won't think are relevant, or are embarrassed to put on their history card. Make sure you have a quick chat with them prior to the treatment and ask if there's anything you should be aware of.
DON'T: Neglect Cleanliness
If you choose to go into employment, most salons will have a cleaning schedule, and end-of-day checks by a supervisor; this gets you into a good habit of maintaining your space hygienically. However, if you're self-employed you’re responsible for ensuring the room is kept neat and tidy, all surfaces and tools used are cleaned with an anti-bacterial product, and the towels and bedding are changed. Although they may be spotless, there's a host of skin conditions and bacterial infections that cannot be seen, but can most certainly be felt and passed on.
DO: Offer After-Care
You've performed a great treatment and the client is happy, but before money is exchanged, make sure you briefly discuss any problem areas you noticed, and recommend an appropriate remedy. This could be dry skin, a small amount of eczema even, a slight blemish or skin sensitivity; there are products for them all. Not only is this a great opportunity to up-sell and earn commission, you're also gaining the trust of your client.
DON'T: Neglect The Business Element
If you've decided to be self-employed, it's vital to learn how to take care of the business side. This includes tax self-assessment, and insurance. Make sure you shop around for insurance deals for the cheapest agreement. Not being covered could cost you a lot more in the long run, and you’ll enjoy peace of mind knowing you aren’t exposed to any risk.
DON'T: Hassle New Clients
Although it's important to build your client base, there's a fine line between persuading and badgering. Websites, business cards, social media and fliers are all important to get your name out there, but a lot can also be said for word-of-mouth, and you don't want to be known as the beauty therapist that cold-calls. Be mindful of your audience and existing client base; keep in touch and send them offers by all means, but don't be a nuisance.